Privacy Policy

Effective date: 2 November 2026　|　Data controller: Fuzhou Heshengtai Trading Co., Ltd. (Unified Social Credit Code: 91350100MACDBU758E)

Fuzhou Heshengtai Trading Co., Ltd. ("we", "us") respects and protects the personal information of website visitors and business partners. This policy explains how we collect, use, store, share and protect information when operating this website and conducting our business of trading and online retail of household goods, including advertising activities, as well as the rights you have.

1. Information We Collect

We follow the principle of data minimisation and only collect information necessary for a specific purpose:

• Information you provide voluntarily: when you contact us through the inquiry form on this website or by email or phone, we collect the name, phone number or email address, inquiry type and message content you provide.
• Business information: company name, contact person, address, order and settlement information arising from procurement, supply or distribution cooperation with you or your company.
• Automatically collected technical data: when you visit this website, our servers may log your IP address, browser type and language, access time, pages viewed and referring pages, for website security and traffic statistics.
• Advertising and marketing data: when you click our advertisements or interact with our marketing content, advertising platforms may provide us with aggregated data on impressions, clicks and conversions. We do not use such data to identify you personally.

2. How We Use Information

• To respond to your inquiries and provide product, cooperation and after-sales information;
• To perform contracts, orders and settlements with you or your company;
• To maintain and improve this website and to conduct security protection and traffic statistics;
• To lawfully conduct advertising campaigns and measure their effectiveness, and to optimise advertising content and audiences;
• To comply with applicable laws and to respond to lawful requests from regulators or judicial authorities.

We do not sell your personal information, and we do not use it for purposes unrelated to this policy.

3. Sharing and Processing on Our Behalf

We do not disclose your personal information to third parties except:

• Service providers: to operate the website and fulfil orders, we may share necessary information with hosting, email, logistics and technical service providers, who process it under confidentiality obligations;
• Advertising and platform operators: when we advertise on e-commerce and advertising platforms (including TikTok), such platforms process data under their own privacy policies, and we only receive aggregated statistics;
• Legal requirements: where disclosure is required by applicable laws or lawful requests from authorities;
• With your consent: where you have separately agreed.

4. Cookies and Similar Technologies

This website is a static corporate information page and does not use advertising or tracking cookies. If we later introduce analytics or advertising attribution tools, we will update this policy and provide opt-out options. You may also refuse or delete cookies through your browser settings.

5. Storage and Security

Information we collect is stored within the People's Republic of China. We take reasonable measures — access controls, HTTPS encryption, account and password management, and least-privilege authorisation — to protect information against unauthorised access, disclosure, alteration or loss.

We retain information only for the shortest period necessary to achieve the purposes described in this policy, unless a longer period is required by law. Afterwards, we delete or anonymise it.

6. Your Rights

To the extent permitted by law, you have the right to:

• access and obtain a copy of the personal information we hold about you;
• request correction of inaccurate information;
• request deletion of your information or withdraw a previous consent;
• request an explanation of this policy and our processing activities;
• lodge a complaint regarding our processing of personal information.

You may submit such requests via the contact details below. After verifying your identity, we will respond within 15 business days.

7. Minors

This website is intended for businesses and adult consumers. We do not knowingly collect personal information from children under 14; if we discover any such collection, we will delete it promptly.

8. International Data Transfer

We do not proactively transfer your personal information outside China. When using advertising platforms operated overseas, data processing on the platform side is governed by that platform's own privacy policy and applicable law; where separate consent is required, we will obtain it in accordance with the law.

9. Changes to This Policy

We may update this policy due to business or legal changes. Updates will be published on this page with a revised effective date; material changes will be highlighted.

10. Contact Us

—隐私政策（中文版）

本网站的正式中文版隐私政策请见 《隐私政策（中文）》。两份文本如有不一致之处，以中文版为准。

For the authoritative Chinese version of this policy, see the Chinese Privacy Policy.